There are more than 5 million apps in the Google Play Store and Apple App Store, combined, and in a few months from now, that number would grow drastically and would seem small. With the increase in the number of apps, the app market is being extremely competitive. The app marketers strive to get their app in the competition in order to achieve higher rankings. Increasing visibility is the main task app marketers try to achieve.
App Store Optimization is the way to do it, and it has already become an essential strategy for mobile businesses development with buy iOS reviews and android reviews which has proven to be the best marketing strategy ever to bring users to the app.
App Store Optimization
ASO is a process of optimizing app store page elements(listing) in order to improve the search rankings, Top Charts Rankings, and Conversion Rate. The apps that are positioned higher are well on the way to get downloads, the apps that are not visible enough strive to get downloads, this is why ASO is done. ASO deals with improving the stats of the app and furthermore by making some changes on your app’s meta-data.
Here are a few most effective ASO instruments:
#1 Optimize App Title / App Name
App title ranks highest among all the other app store listing elements, the capability of app title to boost your rankings is incomparable to other listing elements. Google Play Store allows 50 characters in app title, iOS allows only 30 characters and also allows you to add a subtitle of 30 characters which will also help your ASO efforts.
Keep your brand name short which is easier to memorize and put the core keywords of your app into the title along with your title. These keywords in the title will have more weight in helping your app reach the top.
#2 Optimize other fields for search
Optimizing for search is the initial phase in any ASO strategy. Aside from App Name/Title, there are different components that highly impact on application store search rankings. For iOS app, there is a Keywords field, and for Android app Short and Full Description.
Optimizing for search requires careful Keyword Research. To choose keywords for an app, you have to consider their traffic size (the volume of searches for this inquiry) and competitiveness (what number of applications are ranking for this keyword). The best practice is to choose mid and long-tail keywords.
#3 Optimize the graphic elements of your app store listing
App icon, screenshots, and preview video will have a huge impact on conversion rate. The icon is the first impression users have on your app, it’s worth the effort of making a creative app icon which leaves a huge impact on users. Keeping the graphics elements aligned with the app’s overall style will give users the utmost impression on your app.
Screenshots are which shows visitors a quick glance of your app, keep them as descriptive as it can be. Describe the app functions in the screenshots. It is believed that visitors check the first 2 screenshots, so make them as creative and attractive as you can.
#4 Localize your app
Localizing an app will help you increase the number of audiences. Localizing isn’t the only blind translation, you have to respect and understand the cultural differences such as different slangs, different calendars, and signs. When you make it available to other countries, you never know where your users will come from and to who your app will benefit, so making an app available worldwide will give an instant boost to visibility and will help increase the number of downloads.
#5 Encourage more positive reviews and ratings
When your app is ranked higher, it holds power to convince users to download your app. Of course, the negative rankings and ratings will discourage people from downloading. Most consumers consider ratings as an essential part of their evaluation of a new app. Getting a lot of positive reviews will be difficult, especially for apps that are new.
You have to use review prompts, and make sure to use them at the right time. The secret is in finding the right time when to ask for a rating from a user and making sure that you don’t disturb users at the wrong time and welcome a negative review for yourself. A great moment to prompt for a review will be when users are having a great time using your app or when they successfully complete a certain task. You can also use optimization services and buy iOS reviews and android reviews based on your product to help you gain more organic installs after the process.
App Store Optimization is a never-ending process which can lead to the maximum visibility of your app, it will help to improve conversion and drive more organic installs. Practice it well and it will definitely help you to skyrocket your search rankings in the app stores.